Research into teaser trailers.

To help us come up with our teaser trailer we decided to research them but more specifically horror trailers. Here are a few that I looked at:

Scream 4
The Strangers
Mirrors
Paranormal Activity
The Haunting In Connecticut
The Unborn
Halloween 2

Scream 4

This particular trailer is very similar to how we want to make our own trailer, the trailer itself isn't as fast paced as the others, and is showing more of a story but then still cuts up the scenes from the film to only show snippets of what is going to happen. This makes it look like a trailer, rather than the beginning of a film which is what we have to be careful not to do when making our own.

From the horror ones I can see that they are very quick paced with flashing images of short clips, usually screaming or the main scary parts. However before this they build up tension by usually displaying some sort of text, sometimes a question. In my group we decided that we like that text appearing and will be doing the same. They also quickly change the pace and atmosphere to engage the audience and to give the shock factor. The non horror trailers have a similar template. They again choose the main/exciting parts of the film and flash them up, however they don't seem to use the text technique. The horror ones always seem to have some sort of non-diagetic sound to create tension and atmosphere, we will again be using this technique.

This research has definitely helped us to decide what our content our teaser trailer should have.